Under the Act, a movie title can be registered as a service mark under Class 41 of the Fourth Schedule of the Trademark Rules, 1991.
This class includes a number of services one of which is “entertainment”. Hence, film makers usually apply for registration of the film titles under this category, Lights, camera, branding! In today’s crowded media marketplace, you need to have a blockbuster brand if you want to stand out from the competition. Start stealing the scene, with a film logo that’s just as bold as your company’s vision.
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